Betraying its renowned jingle, Coca-Cola is singing in perfect disharmony with David Einhorn. To feel good paying nearly $1.3 billion for a minority stake in Green Mountain Coffee, the beverage giant must have answered some nagging questions posed by the hedge fund manager a few years ago. Investors seem to figure that Coke did its due diligence. Procter & Gamble and Hewlett-Packard have shown just how much that can matter.
For now, the many skeptics, including Mr. Einhorn’s Greenlight Capital, are getting burned. As of mid-January, a quarter of Green Mountain’s outstanding shares were being shorted, or roughly 14 days of average trading volume. As recently as October, Mr. Einhorn said he had been adding to his bet against the company. After Green Mountain, the maker of single-cup brewing systems, disclosed this week that Coke would invest and help it introduce a new cold drink machine, Green Mountain shares jumped more than 30 percent.
Mr. Einhorn, who rocketed to fame after presciently and publicly challenging management at Lehman Brothers, can’t be dismissed lightly. In fact, Green Mountain’s shares tumbled more than 80 percent in the months after he first raised questions about the company’s accounting practices and growth potential in October 2011. While they have recovered most of that value, there are lingering concerns. For one thing, the Securities and Exchange Commission is still investigating Green Mountain’s accounts and its relationships with distributors.
The blue chip endorsement may have helped allay some concerns. There must be some presumption that Coke gave its new partner in caffeine a comprehensive review before taking such a big step. Green Mountain’s boss, Brian Kelley, a former Coca-Cola executive, didn’t provide much detail but said the deal was subject to “thorough discussion with significant diligence on both sides.â€
Even so, recent history should leave at least a shadow of doubt. Not long after sealing a $12 billion deal for the software maker Autonomy in 2011, HP took a charge of almost $9 billion, in part because of what it called dodgy bookkeeping at the target. And Procter & Gamble’s initial plan to sell Pringles the same year collapsed when an accounting scandal enveloped its intended partner, Diamond Foods. The imprimatur of a careful and calculated company like Coca-Cola is sweet, but investors would do well to keep their perspective.
Kevin Allison is a columnist at Reuters Breakingviews. For more independent commentary and analysis, visit breakingviews.com.
