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TV Everywhere: Full Code Conference Video of Hollywood’s Ryan Seacrest and Twitter’s Dick Costolo

Ryan Seacrest, Seacrest Global Group, Dick Costolo, Twitter

Asa Mathat

As promised, we’re starting to post the full videos of interviews from the recent Code Conference.

A new video of one of the many stellar speakers for the event, which took place two weeks ago in Rancho Palos Verdes, Calif., will go up every day. (You can see a compilation video of the speakers here.)

Today, we feature a dynamic duo, in the form of Twitter CEO Dick Costolo and Hollywood impresario Ryan Seacrest.

As Jason Del Rey noted: “Place Ryan Seacrest and Twitter CEO Dick Costolo together onstage and what do you get? A whole lot of talk about the impact of Twitter and other social media on TV viewing. Bonus topics: The Kardashians, of course, and Twitter in China.”

The discussion was indeed wide-ranging and perhaps even more interesting given the recent developments at the social communications company that Costolo helms.

Here’s the full video of the interview that I did with the pair:

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Get Your LA Tech Map to the Stars Here!

This is part of a Re/code Special Series about the Los Angeles tech scene. In these LA Stories, we’ll take you behind the scenes of a playful, powerful and potentially game-changing tech boom taking place across the Southland.

 

LA Tech Map of the Stars

Nitrozac & Snaggy

More LA Stories Articles

Will 2014 Be the Year Wireless Charging Goes Mainstream?

magic powers

Sakonboon Sansri/Shutterstock

The Internet of Things looms as possibly the most disruptive shift in technology since the creation of the Internet itself. Analysts estimate that up to 30 billion devices will be wirelessly connected by 2018. According to recent reports, the average U.S. household already charges up to 10 devices at any one time, and that number is expected to rise as the number of connected devices continues to surge. Imagine charging multiple devices, including a smartphone, tablet and smartwatch on a single surface — no more fussing around with multiple chargers and outlets.

Wireless power, which allows users to charge multiple electronic devices without the use of a cable, promises to finally cut the cord for good. While wireless power technology has been around for some time, its evolution from first-generation inductive technology to second-generation resonant technology is now promising to take it mainstream.

Wireless 1

Broadcom

With inductive technology, two coils are required — a transmitter and a receiver. An alternating current is passed through the transmitter coil, generating a magnetic field that induces a voltage in the receiver coil that is used to power a mobile device or charge a battery. And while inductive technology has certainly helped create an interest in wireless charging, it is not without its limitations. Inductive technology only allows the user to charge one device at a time, and that device must be precisely aligned on a charging pad.

Limitations in inductive technology are not the only reason wireless power has failed to take off. Confusion and frustration over multiple competing standards from different organizations have also muddied the waters. For wireless charging to finally go mainstream, the individual specifications must either work seamlessly together or converge to a single unified standard.

That’s exactly what appears to be happening, thanks to resonant wireless technology. Promoted by both the Alliance for Wireless Power (A4WP) and Power Matters Alliance (PMA), resonant technology is based on the concept of spatial freedom. Unlike older technologies, it uses the principles of magnetic resonance, which brings a number of unique benefits.

Wireless 2

Broadcom

Resonant wireless technology features a simple transmitter antenna designed for multiple receiver support, a comprehensive wireless power control system using Bluetooth Smart communication, and has the ability to transfer power through non-metallic surfaces. Bluetooth Smart provides a reliable communication channel between wireless power receivers and charging surfaces. This means that even the smallest of devices, such as headsets and wearables, will be able to communicate clearly and intelligently with the charging surface. The technology is convenient and simple to use and its spatial freedom allows multiple devices to be simultaneously charged with one transmitter and without the need for precise alignment.

These benefits are driving the multiple specifications to collaborate and combine efforts toward convergence — likely to occur by the end of this year. Once the convergence happens, more and more wireless charging solutions will hit the market. And because it will be easier to charge multiple devices at the same time, wireless charging makes sense for the burgeoning IoT marketplace such as fitness trackers, wearables and health monitors.

Imagine what that capability will mean for industries, retailers, service providers and consumers. Wireless charging stations could start popping up everywhere from coffee shops, airports, restaurants, movie theaters and furniture. Consumers would have the ability to charge their devices nearly everywhere. Retailers and service providers could even use wireless charging to deploy value-added services to personalize a mobile user’s experience at their favorite stores, airports and other businesses.

Wireless 3

Broadcom

Getting to this level however, will require the availability of an end-to-end solution for resonant wireless power that original equipment manufacturers (OEMs) could incorporate into a wide variety of devices. It will need to be backward-compatible with inductive wireless chargers and be able to ensure interference-free operation.

There is little doubt that wireless charging is a cool feature for any smartphone user. In the IoT-driven world, however, where consumers will have dozens of Internet-connected devices, it will be absolutely essential. The convergence of the efforts of the industry toward one standard based on resonant technology and the availability of a single end-to-end wireless power solution will go a long way in driving wireless power into the mainstream and enabling the vision of a connected world to reach its full potential.

With ABI Research projecting shipments of 100 million wireless power-enabled devices by 2015 and 400 million wearable devices by 2018, those advances can't come soon enough.

Reinier van der Lee is director of product marketing for the Mobile and Wireless Group at Broadcom, responsible for the product definition and marketing of power management (PMU) chips for mobile devices. Van der Lee joined Broadcom from Philips Semiconductors in the Netherlands (now NXP Semiconductors). He serves on the board of directors of the A4WP Alliance for wireless power, and is co-author of 17 patent applications, of which six related to wireless power and power management have been granted. Reach him @Broadcom.

FCC’s Wheeler on Viral Net Neutrality Video: “I Am Not a Dingo.”

John Oliver

HBO/YouTube

Federal Communications Commission Chairman Tom Wheeler responded to a recent video critical of his proposal on net neutrality, saying that, “I would like to state for the record that I am not a dingo.”

Wheeler was responding to a video from comedian John Oliver explaining net neutrality that went viral recently and savages the agency and Wheeler, a former cable industry lobbyist. In the video, Oliver compares tapping Wheeler, a former top cable lobbyist, to run the FCC as akin to hiring a dingo as a babysitter.

“I like John Oliver. I think it was creative and funny,” Wheeler said of the video, saying that its popularity showed “the high level of interest in the topic.”

Former “The Daily Show” regular John Oliver offered a 13-minute explainer on net neutrality recently on his new HBO show "Last Week Tonight." It ended with a call to arms to Internet trolls, imploring them to unleash their poorly spelled fury on the FCC's website.

The video began going viral on Facebook and Twitter Monday, at which point the FCC's comment system promptly crashed. The FCC has already received more than 100,000 comments about the issue.

Oliver's net neutrality video has been seen more than 3.5 million times on YouTube. It's now second only to a video about the World Cup as Oliver's most popular video.

Wheeler has been on the defensive about his net neutrality plan since it was leaked in April. His proposal opens the door to allowing Internet providers to offer content companies fast-lane access, although Wheeler has said the agency might not allow the practice.

FCC Looking Into Netflix’s Complaints About Verizon, Comcast

netflix-verizon-network-is-crowded-right-now

Yuri Victor

Federal regulators are wading into Netflix's dispute with two Internet providers about whether it should have to pay extra to broadband providers to ensure speedy video delivery to subscribers.

Federal Communications Commission Chairman Tom Wheeler said Friday that the agency has launched a review of Netflix's disputes with Comcast Corp. and Verzion Communications Inc. in order to determine what's happening.

"What is going on and what can the FCC do on behalf of consumers?" Wheeler said Friday at a press conference.

"Consumers pay their ISP and they pay content providers like Hulu, Netflix or Amazon. Then when they don't get good service they wonder what is going on," he said. "I have experienced these problems myself and know how exasperating it can be."

FCC officials carefully noted that while they're looking into the issue, they aren't launching a formal investigation. It's not entirely clear what the FCC could do if it did find something amiss. Wheeler told reporters that the agency could take action under its broad authority to ensure regulated companies are operating in the interest of the public.

Netfix has been complaining frequently about deals it had to cut with Comcast and Verizon to ensure its videos are streaming without difficulty to customers of those providers. Most recently, Netflix and Verizon traded  jabs over a notice Netflix gave subscribers who were having buffering issues that called out the Internet provider as the reason why the video wasn't playing properly.

The issue involves deals that companies routinely cut to move data over the middle-mile of the Internet.

Both Comcast CEO Brian Roberts and Netflix CEO Reed Hastings spoke about the dispute recently at the Code Conference.

Comcast* said that it would welcome the review, "which will allow the Commission full transparency into the entire Internet backbone ecosystem and enable full education as to how this market works."

Verizon released a statement saying that "Internet traffic exchange has always been handled through commercial agreements.”

"We are hopeful that policy makers will recognize this fact and that the Internet will continue to be the engine of growth of the global economy," the company said.

A Netflix spokeswoman said the company welcomes "the FCC’s efforts to bring more transparency in this area. Americans deserve to get the speed and quality of Internet access they pay for.”

* Comcast's NBCUniversal unit is an investor in Revere Digital, Re/code’s parent company.

Amazon’s Jeff Bezos Invites Press to His Purple House

Amazon's Purple House Invitation

Ahead of the expected unveiling of its first smartphone next week, Amazon has sent to reporters an invitation from CEO Jeff Bezos with a hint of what’s to come in the form of a children’s book titled “Mr. Pine’s Purple House.”

The story involves a central character, a mustachioed Mr. Pine, who is looking for a way to make his house different from the 49 other white houses lining Pine Street. After numerous attempts to create a singular look — planting a tree, then a bush — he settles on something truly distinctive: Painting the house purple.

Mr. Pine’s saga likely alludes to Amazon’s new smartphone joining a crowded marketplace, dominated by Apple and Samsung — and presumably how the Seattle online retail giant’s device will differentiate itself.

The smartphone is expected to use Google’s Android operating system at its core — though employing Amazon’s heavily customized Fire interface also found on its tablets.

Amazon will likely make use of a number of front-facing cameras to provide a different sort of interactive user experience.

SAP’s Sikka Is the New CEO of Infosys, but It’s Not the Job He Wanted

vishal_sikka

Wikipedia

You may remember that, last month, the German software giant SAP stirred up the ranks of its executive board when Vishal Sikka, the executive most known for the launch of the company’s HANA database, unexpectedly departed.

Now we know the conclusion of the story. Late Wednesday, Infosys, the India-based IT-outsourcing firm, named Sikka as its new CEO. He’s the first outsider to run the massive IT services company, which has 160,000 employees and operations in 30 countries. Worth $8.2 billion, India’s second-largest IT services firm competes with Tata Consultancy (about $13 billion in annual revenue) and Wipro (about $7 billion).

But running Infosys is apparently not the job Sikka really wanted. Sources familiar with the situation at SAP tell Re/code that Sikka had wanted either to be co-CEO with Bill McDermott, the American executive who was just promoted to sole CEO following the retirement of Jim Hagemann Snabe, or on a path to being sole CEO himself.

When what he wanted didn’t materialize, Sikka resigned from SAP. That allowed McDermott to appoint two allies, Rob Enslin and Bernd Leukert, to SAP’s executive board. (Not to be confused with a what U.S. companies call the board of directors — at SAP, that’s the Supervisory Board.)

Sikka, who had been the executive board member responsible for products and innovation, had been generally regarded as a visionary and as the person who got SAP's cloud database product HANA out the door. HANA now accounts for about $1 billion a year in annual revenue. And while SAP likes to crow that it’s is the fastest-growing enterprise-software product in the history of the universe, the company is still struggling to meet its goal of hitting 2 billion euro (about $2.8 billion) in annual cloud revenue by 2015.

As one source put it, Sikka had expected to be given the co-CEO slot by co-founder and Chairman Hasso Plattner — the company’s real power broker — as a reward for all his hard work. While revered for his smarts and drive on the HANA project, as another source put it, Sikka wasn’t seen as a “people leader.”

There has been consistent chatter about an internal power struggle at SAP for some time. A story in the German business magazine DAS-E3 portrayed Sikka as the loser in a complicated political battle for Plattner’s favor. On his personal blog, Sikka called that story the “fabrications of a gossip-monger.”

An SAP spokeswoman stuck to the original company line, saying that Sikka left the company “for personal reasons.” A spokeswoman for Infosys had no comment.

SAP has undergone several management shifts in the last several months. Aside from the shuffling of the executive board, the company fired Shawn Price, a senior executive in its cloud business, last month.

Shares of Infosys fell nearly two percent on Thursday after news of Sikka’s appointment was announced. The shares recovered a bit on Friday.

E3 in Pictures: From Giant Aliens to Tiny Robots

Evolve Alien

Eric Johnson

Congratulations, game companies: You suckered me into taking pictures of your massive marketing apparatuses at E3 and posting them here on Re/code. The generally big and loud booth installations are fun to look at and to talk about and are a hallmark of E3.

Although the general public is not allowed past the security guards, the gaming trade show still attracts a fair share of fans — some from within the industry, and others affiliated with the “enthusiast press.” Dozens of costumed attendees roamed the Los Angeles Convention Center this week, a pittance compared to fan-focused events like the PAX conferences, but a reminder of the fans nonetheless.

Here, then, is a look at some of the better sights of E3.

E3 attendees line up outside the Los Angeles Convention Center's West Hall on opening day, Tuesday.

E3 attendees line up outside the Los Angeles Convention Center’s West Hall on opening day, Tuesday.

Calm down, Travis Kalanick -- that's just a yellow car, not a taxi, being crushed by this tank from World of Tanks.

Calm down, Travis Kalanick — that’s just a yellow car, not a taxi, being crushed by this tank from World of Tanks.

Fizzy, the mascot from the evil corporation FizzCo in the upcoming Xbox game Sunset Overdrive, hovers above the South Hall.

Fizzy, the mascot from the evil corporation FizzCo in the upcoming Xbox game Sunset Overdrive, hovers above the South Hall.

Mario and Luigi take a break in the convention center concourse. Luigi is, of course, playing a Nintendo 3DS.

Mario and Luigi take a break in the convention center concourse. Luigi is, of course, playing a Nintendo 3DS.

E3 attendees inside Oculus VR's booth try the virtual reality headset.

E3 attendees inside Oculus VR’s booth try the virtual reality headset.

Another gaming conference mainstay, Virtuix shows off its virtual reality treadmill that lets players run around while wearing Oculus Rift.

Another gaming conference mainstay, Virtuix shows off its virtual reality treadmill that lets players run around while wearing Oculus Rift.

In Sony's booth, characters abound. I caught a taciturn Delsin Rowe from the latest Infamous game lurking behind a gaggle of people.

In Sony’s booth, characters abound. I caught a taciturn Delsin Rowe from the latest Infamous game lurking behind a gaggle of people.

Even indie games like Vlambeer's Nuclear Throne got costumed characters.

Even indie games like Vlambeer’s Nuclear Throne got costumed characters.

At Nintendo's Super Smash Bros. tournament, fans came in costume and armed with signs -- including this one referencing an Internet-famous quip by Nintendo of America president Reggie Fils-Aime at E3 in 2007.

At Nintendo’s Super Smash Bros. tournament, fans came in costume and armed with signs — including this one referencing an Internet-famous quip by Nintendo of America president Reggie Fils-Aime at E3 in 2007.

Super Smash Bros. player Gonzalo "ZeRo" Barrios enters the Nokia theater for the grand finals of Nintendo's tournament.

Super Smash Bros. player Gonzalo “ZeRo” Barrios enters the Nokia theater for the grand finals of Nintendo’s tournament.

Attendees line up for their chance at a photo op with a character statue from Activision's upcoming shooter game Destiny.

Attendees line up for their chance at a photo-op with a character statue from Activision’s upcoming shooter game Destiny.

One of the quieter parts of E3 -- a gallery of art inspired by videogames called Into the Pixel.

One of the quieter parts of E3 — a gallery of art inspired by videogames called Into the Pixel.

To promote the cops-and-robbers angle in Battlefield: Hardline, EA brought an armored police vehicle to its booth.

To promote the cops-and-robbers angle in Battlefield: Hardline, EA brought an armored police vehicle to its booth.

Not to be outdone, Activision and Uber invited attendees and general passers-by to ride around LA in a Call of Duty-branded military vehicle.

Not to be outdone, Activision and Uber invited attendees and general passers-by to ride around LA in a Call of Duty-branded military vehicle.

Star Wars' Boba Fett and a Stormtrooper pose for pictures underneath a giant pair of headphones.

Star Wars’ Boba Fett and a Stormtrooper pose for pictures underneath a giant pair of headphones.

Two attendees dressed as Steve and a Creeper from Minecraft wait in line to play, of all things, a Street Fighter game.

Two attendees dressed as Steve and a Creeper from Minecraft wait in line to play, of all things, a Street Fighter game.

The Batmobile from Warner Bros.' new Batman game, Arkham Knight, was a frequent magnet for photo opps.

The Batmobile from Warner Bros.’ new Batman game, Arkham Knight, was a frequent magnet for photo ops.

The goliath, a monster from Take-Two's Evolve, roars down at people in line to try the upcoming multiplayer shooter.

Goliath, a monster from Take-Two’s Evolve, roars down at people in line to try the upcoming multiplayer shooter.

Outside the convention center, Microsoft installed a Titan from Titanfall in Nvidia's outdoor booth.

Outside the convention center, Microsoft installed a Titan from Titanfall in Nvidia’s outdoor booth.

Next to the Titan was a completely different type of robot -- Orbotix's Sphero robots, which attendees were trying to drive over ramps and into pyramids of Red Bull.

Next to the Titan was a completely different type of robot — ones that looked like golf balls, Orbotix’s Sphero, which attendees were trying to drive over ramps and into pyramids of Red Bull.

A mural of characters from PlayStation games sat seemingly incomplete for days until the final day of the conference, when the artists returned to paint in the words "Are you the greatest?"

A mural of characters from PlayStation games sat seemingly incomplete for days until the final day of the conference, when the artists returned to paint in the words “Are you the greatest?”

Nearby, characters from Sunset Overdrive posed next to a bus with one of the game's mutant enemies splayed across the hood.

Nearby, characters from Sunset Overdrive posed next to a bus with one of the game’s mutant enemies splayed across the hood.

Wolverine was there, too. For some reason.

Wolverine was there, too. For some reason.

A woman dressed as Sub-Zero from Mortal Kombat takes a break in the South Hall's dining area.

A woman dressed as Sub-Zero from Mortal Kombat takes a break in the South Hall’s dining area.

Hey, when's this game coming out? Even the games in the "videogame history" section could draw crowds at E3.

Hey, when’s this game coming out? Even the games in the “videogame history” section could draw crowds at E3.

More E3 Coverage

Amazon Being Investigated for Worker’s Death at U.S. Warehouse

Amazon Warehouse

Jason Del Rey

The Occupational Safety and Health Administration is currently looking into the recent death of a worker in an incident at an Amazon warehouse, it revealed in a press release yesterday. The incident occurred on June 1 at an Amazon fulfillment center in Carlisle, Pa., the agency said.

The Associated Press reported that the deceased is Jody Rhoads, a 52-year-old woman who was killed when machinery she was operating to move pallets crashed into shelving and pinned her.

“Our thoughts and prayers go out to Jody’s family and loved ones,” an Amazon spokeswoman said. “We are actively working with OSHA to investigate this tragedy.”

Separately, OSHA yesterday issued its findings on the investigation into the work conditions surrounding the death of 57-year-old Ronald Smith, who died in December after being crushed my machinery at a New Jersey sorting facility owned by Amazon but operated by a separate company.

Five companies were cited for violations related to Smith’s death, but Amazon wasn’t one of them. One was Genco, the logistics company hired by Amazon to manage the facility as well as four staffing agencies, including one called Abacus that employed Smith. The four staffing agencies each face penalties of $6,000 — yes, only $6,000 — for “failure to perform a hazard assessment of the facility before assigning employees to determine if hazards existed.”

Genco is also facing a $6,000 penalty for failing to confirm that an assessment had been done.

OSHA hasn’t immediately responded to a request for an explanation of why Amazon wasn’t cited and why the penalties are so small in the New Jersey incident.

Update 4:35 pm ET: In an emailed response, OSHA said Amazon wasn’t cited in the New Jersey incident because Genco was the firm whose “responsibilities include the hiring, safety and health training, and supervision of employees from the four temporary agencies who perform general warehouse duties at the location.” Additionally, the size of the penalty is “set by statute and OSHA does not have discretion to assess a penalty more than the legally allowable amount,” a spokeswoman said in the email.

Code/red: Insert Bad “Priceline Reserves OpenTable” Joke Here

// HAPPENING TODAY


Priceline CEO: Travelers Often Eat Food

Priceline is getting into the restaurant reservations business. The online travel booking site agreed on Friday to buy dining reservation site OpenTable. Price: $2.6 billion, cash. Priceline has been looking to extend its business beyond car rentals, hotels and air travel, and buying OpenTable, which brings some 15 million customers who book reservations across 31,000 restaurants a month, is a quick and easy way to do it. “It's critical to understand our customers are the same — travelers are diners,” Priceline CEO Darren Huston said during a conference call this morning. Code/Red intends to point this out to his employers next time there’s a dispute about his expense report.


Patents? Where We’re Going, We Don’t Need Patents.

Tesla founder Elon Musk, who says he will “open source” his patents, sort of: “In general, I think patents are a relative weakness for a company. It means they aren’t innovating, that they aren’t moving fast enough. … You want to be innovating so fast you invalidate your prior patents.”


What Do We Say to the Lord of Death, Facebook Product Specialist David Goldblatt?

Game of Thrones author George R.R. Martin recently offered fans the opportunity to “meet a grisly death” in his next novel for a $20,000 donation to the Wild Wolf Spirit sanctuary in New Mexico, and Facebook employee David Goldblatt paid up. Goldblatt, a product specialist, will meet an untimely end as a Valyrian.


Guy Who Designed Thing Says Thing Is Good

Robert Brunner, whose Ammunition Group designs all of Beats Electronics’ hardware but will be replaced by Apple’s in-house team: “Beats is the most successful wearable technology in [the] world. Getting people to wear something on the head is really difficult to do. We've been really successful through the design, marketing, and communication around this brand. There's a lot there to be learned.”


Tesla Patent Giveaway Will Foster Innovation, Battery Sales

Stanford Law School professor Jacob Sherkow: “Even if other competitors copy Tesla's design, Tesla still gets to sell them batteries, and that's pretty awesome. Tesla's decision isn't entirely altruistic.”


You Think Bitcoin Is Volatile Now? Wait Until June 27 …

It has taken nearly six months, but the U.S. government has finally figured out what to do with the 30,000 bitcoins seized as part of the FBI’s crackdown last year on the Silk Road black market. It’s going to sell them at auction. In a notice published Thursday, the U.S. Marshals Service said it will auction off the coins, worth about $17.3 million at current exchange rates, on June 27. A milestone moment for the controversial cryptocurrency, as the government’s decision to auction the coins rather than destroy them does seem a de facto acknowledgement of bitcoin’s legitimacy. That said, selling off that much bitcoin in one fell swoop is almost certain to play havoc with bitcoin’s price — like what happened yesterday, when BTC tanked on the news.


Scott McNealy: Oh Goodness Me, Gone Are the Days of Yore

Sun Co-founder Scott McNealy: “In the old days it was, ‘Can you generate a return for shareholders?’ Now we have, ‘How do you feel about gun control, immigration, gay marriage, abortion, and big government?’”


Angela Ahrendts: This Apple Kool-Aid Is Absolutely Delicious

Angela Ahrendts, Apple’s new SVP of retail and online stores, doing her best to make you very, very sleepy: “Although technology is rapidly changing how customers shop, they will still want to feel surprised and delighted by the personalized Apple experience we provide at every turn. That's what makes us unique. Keeping the customer experience as simple as any other Apple product will also be critical as we expand into new markets, integrate our platforms, and develop new technologies.”


Lowe’s Home Improvement, William Gibson Speaking. How May I Direct Your Call?

Lowes has hired science fiction writers and is telling them to create comic books that can eventually be turned into … something. First result: A “holoroom.”


Off Topic

“The Daily Show” on Google Glass.


Thanks for reading. Got a tip or a comment? Reach me at John@recode.net, @johnpaczkowski. Subscribe to the Code/red newsletter here.

Google Passes World Cup Searchers to ESPN

soccer-world-cup-qualifier

iStock

The World Cup starts up again this afternoon, when Mexico plays Cameroon. And if you go to Google looking for a highlight video during the match, the world’s biggest search engine won’t show you one.

But as part of a new deal, Google will direct U.S. Web searchers to ESPN, which is showing all the games and providing in-game highlights as fast as it can get them up.

While Google has integrated other companies into its products before — Google Maps, for instance, now lets users call an Uber car – this is the first time Google has sent searchers to a third party it has a commercial partnership with. It’s both a novel and a commonsense move.

The novel part is straightforward. If you search for other sports events or things that are on TV, Google will already tell you where you can find them. But for World Cup queries, Google will be more hands-on: Google’s “in-line” search results will feature a screenshot taken from ESPN’s in-game footage and will link searchers directly to ESPN’s ESPNfc soccer site.

And if your query is specifically about trying to watch the game live, Google will link you to WatchESPN, the streaming video app/service ESPN offers to pay-TV subscribers.

Here’s what an in-game search result might look like on a phone:

espn google world cup soccer video

The commonsense part is that Google doesn’t have much other choice if it wants to direct its searchers to video, since ESPN is the only publisher with rights to the English-language game footage in the U.S. (Univision has the Spanish-language rights.) ESPN has a deal with Google’s YouTube, too, but it doesn’t have the rights to publish World Cup clips anywhere but its own site.

Google and ESPN aren’t exchanging any money on this deal and won’t share any of the ad revenue each organization generates on its own sites. But ESPN digital head John Kosner says his company will promote its Google partnership on its own properties.