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Here’s What Germany’s World Cup Win Looked Like on Twitter

World Cup Germany Argentina

Celso Pupo / Shutterstock.com

You know that Germany beat Argentina, 1-0, in the World Cup final.

You also knew that lots of people talked about the game on Twitter. But how many people talked about the World Cup final game on Twitter?

Twitter won’t tell you. But it will say that the game generated 32.1 million Tweets. That’s a lot, but not the biggest number for a World Cup game. That record was set last week, when Germany crushed Brazil, and Twitter users generated 35.6 million Tweets.

Again, we don’t know how many people were actually Tweeting, or reading Tweets. Those numbers would be of great interest to both Wall Street and Madison Avenue. But still: Numbers!

OK. But what would a graphic representation of all of those Tweets look like?

It would look like this, Twitter says. That doesn’t really tell us a lot, except that the people working on the gas fields of North Dakota didn’t seem to spend much time typing about the game. Still, it looks cool:

Enough abstract numbers and graphics, you say? OK!

Here’s an unauthorized clip of Univision’s broadcast of Mario Goetze’s game-winning goal, which I found a couple seconds after typing “goal replay” into Twitter and finding this Tweet. Again, this is the kind of thing that may or may not pose a problem for Twitter the next time it reaches out to TV networks that make a living showing sports highlights. But for now, there’s lots of it:

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Verba has a wide-ranging digital resume, with stops including AOL, CNET and E! Online. His most recent posting was a one-year stint running dating site eHarmony; prior to that he had been GM at Zynga.

Vudu is Walmart’s answer to iTunes, offering movie sales and rentals on an a la carte basis, as opposed to Netflix’s subscription model. At the beginning of 2013, research service NPD said Vudu had 15 percent of the digital “sell-through” market, trailing Amazon’s 18 percent and Apple’s 45 percent.

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Amazon to Hachette: Publish Cheaper, or Perish

“You have to draw the box big. Books don't just compete against books. Books compete against Candy Crush, Twitter, Facebook, streaming movies, newspapers you can read for free. It's a new world. It's so important not to simply build a moat around the industry the way it is now.”

– Amazon Kindle boss Russ Grandinetti, explaining why his company wants Hachette – and book publishers in general — to accept lower prices, in the New York Times.

Shakira + Yogurt = Your Favorite World Cup Video

Germany takes on Argentina today in the World Cup final. The game starts at 3 pm Eastern, but if you’re in the U.S., and want to watch many minutes of pre-game gabbing, ABC is happy to oblige, starting at 1 pm. (Of course, many of you are watching on Univision, too.)

And if you want to get started now, we can accommodate that, too. Not with World Cup highlight clips — FIFA and the networks aren’t cool about distributing those — but with World Cup-themed ads.

Video ad network Unruly Media has been tracking World Cup ads based on their social popularity — how many times they’re shared via Facebook, Twitter, etc. — and says these are the five most popular commercials of the tournament.

Which is a little weird, because I’ve watched a lot of soccer over the last month and haven’t seen a single yogurt ad. But people really like Shakira.

In reverse order:

#5 Samsung: 54 million views; 530,000 shares.

#4 Nike: 64 million views; 940,000 shares.

#3 Castrol: 16 million views; 1 million shares

#2 Nike: 87 million views; 1.3 million shares

#1 Activia/Shakira: 220 million views; 4.6 million shares

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