Salesforce.com, the company that did more than any other to invent the software-as-a-service industry, is reaching a turning point.
After years of rapid growth, it has a pressing need for the more evolved infrastructure, processes and rounded management team of the large company it has become. And with growth starting to slow, it is coming closer to a seminal moment: when investors will start expecting it to report real profits, and not just on a pro-forma basis. The appointment of a new chief financial officer on Monday is the latest sign that is preparing for the changes.
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