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Twitter Comes to Wall Street

Twitter’s roadshow may not begin until Monday, but its executives are already making the rounds in New York.

The company’s chief executive, Dick Costolo, and its chief financial officer, Mike Gupta, were visiting some of the banks leading the company’s initial public offering on Friday, meeting with their sales forces and answering questions about the company’s imminent debut on the New York Stock Exchange.

The morning began at Morgan Stanley, which lost out to Goldman Sachs for the coveted “lead left” position on the I.P.O., but is nonetheless one of the main book runners.

To welcome the executives, Morgan Stanley displayed a message on the ticker outside its Times Square headquarters that read “WELCOME @TWITTER TO @MORGAN STANLEY.”

Details on the visit were scarce, but Mr. Costolo and Mr. Gupta were expected to simply have a low-key meeting with the sales force that will take orders for the I.P.O.

On Twitter, a user called @Prince_B_Raine, who identified himself as a Morgan Stanley employee on Facebook, posted an enthusiastic welcome to the executives.

CNBC reporter Julia Boorstin took note of Mr. Costolo’s sartorial choices, which stood in contrast to the signature hoodie worn by Facebook chief executive Mark Zuckerberg.

Later in the day, Mr. Costolo and Mr. Gupta will visit the midtown Manhattan headquarters of JPMorgan Chase, where they will meet with its chief executive, Jamie Dimon; vice chairman Jimmy Lee; its head of internet and digital marketing, Noah Wintroub; its head of equity capital markets, Liz Myers, and Mike Millman, who leads technology equity capital markets for the bank from San Francisco. In a separate meeting, Mr. Costolo and Mr. Gupta are expected to meet with JPMorgan’s sales force.

The Twitter executives were also expected to visit on Friday Goldman Sachs’ downtown headquarters, where they will likely meet with Anthony Noto, the former Army Ranger who is leading the I.P.O.

Late on Thursday Twitter disclosed initial pricing for its I.P.O. It plans to sell 70 million shares at $17 to $20 each, which would raise about $1.3 billion at the midpoint of the range, valuing the company at about $10 billion, excluding options.

The real action begins on Monday, however, when Twitter kicks off its roadshow and begins meeting with institutional investors in the Mid-Atlantic region.