Yet another Internal Revenue Service training video has surfaced, this one a thinly veiled parody of the hit television show âMad Men.â
In the noirish video, an actor appears to echo the character of Don Draper, the besuited advertising executive of the show who dreams up campaigns for cigarettes, airlines and bras. Shot in black and white, with a horn-heavy soundtrack, the four-and-a-half minute video reaches deep for art-world metaphors to describe how I.R.S. employees can assist confused taxpayers.
âWhether you are a conductor guiding a symphony in a concert, or an artist creating a breathtaking work of art, or a museum curator preserving the archives of history, you are an essential artisan who makes a difference every day,â the dark-haired figure intones. âOur customer service is an incredible work of art. Your film directors encourage you to give your best performance.â
The undated production, labeled âIRS Training Video,â comes amid growing scrutiny by Congress of the beleaguered agency, now nearly a month into a scandal that began with accusations that it flagged conservative tax-exempt groups for special scrutiny. Since then, the fallout has turned to a Treasury watchdog report on wasteful spending on conferences and videos of questionable purpose.
Previous I.R.S. training and leadership videos have included parodies of âGilliganâs Islandâ and âStar Trekâ and a clip of employees in the Small Business/Self Employed unit performing the Cupid Shuffle, a line dance. (In the latter, a frustrated I.R.S. employee bemoans her clumsy underlings, saying, âItâs so challenging to teach them, even though the moves are the directions to the dance!â)
On Thursday, Faris Fink, the commissioner of the agencyâs small business and self-employed division, told lawmakers at a congressional hearing that he regretted having played the character Spock in the âStar Trekâ parody, which cost more than $50,000 to make. âItâs embarrassing. I apologize,â Mr. Fink said.
In the latest video, the Don Draper-like figure declares at one point that âwe, as administrative support employees, are the curators of customer serviceâ and pauses twice to introduce Leslye Baronich, at the time the agencyâs director of field assistance in the wage and investment division. Ms. Baronich, described last fall in an I.R.S. publication as the acting director of the earned income tax credit program, does not appear in the video.
An I.R.S. spokesman said he was not able to comment immediately.
The I.R.S. has long referred to its efforts to assist and guide taxpayers as âcustomer service,â a concept first heavily promoted by a former commissioner, Mark Everson, and embraced by the previous acting commissioner, Douglas Shulman, who was forced out last month over the scandal involving the tax-exemption applications. The National Taxpayer, an independent position within the I.R.S., routinely faults the agency for delays and misinformation in its customer service unit.
The âMad Menâ-themed video does not appear on the agencyâs YouTube channel, which was started in April 2011. Instead, it was uploaded to the site by Michael R. Davis, the professional actor hired to play âMr. Draper.â Mr. Davis, whose stage roles include Danny in âGreaseâ and the dentist in âLittle Shop of Horrors,â has made films for other government agencies, including the Federal Bureau of Investigation, according to a Web site promoting a short film in which he appears. He could not immediately be reached for comment.