We are entering the age of the omnibundle, where what you see isn’t what you’re paying for. Take Amazon adding a “free” music-streaming service to its $99 a year Prime club. The goal is to lure more people into Prime because its free two-day shipping encourages more impulse buying of physical packages, which is where Amazon makes real money. That’s why it… Read More|
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Amazon Prime Music Is Actually About Selling More Physical Goods
We are entering the age of the omnibundle, where what you see isn’t what you’re paying for. Take Amazon adding a “free” music-streaming service to its $99 a year Prime club. The goal is to lure more people into Prime because its free two-day shipping encourages more impulse buying of physical packages, which is where Amazon makes real money. That’s why it… Read More