In an era of finely-tuned advertising efforts are on the rise and web organizations that don’t consist of underpaid college grads at Buzzfeed-esque puppy mills are waning, there is a movement afoot to create customized and A/B tested content at all times. That’s what Dynamic Yield hopes to do and they just raised another $12.25 million to do it. Read More|
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Dynamic Yield, A Tricksy Content Server, Raises $12.25 Million From Marker LLC
In an era of finely-tuned advertising efforts are on the rise and web organizations that don’t consist of underpaid college grads at Buzzfeed-esque puppy mills are waning, there is a movement afoot to create customized and A/B tested content at all times. That’s what Dynamic Yield hopes to do and they just raised another $12.25 million to do it. Read More