Bank of America has been ordered to pay roughly $800 million in refunds to customers and fines to federal regulators to settle allegations that the bank used deceptive marketing and billing practices involving credit card products.
The Consumer Financial Protection Bureau said that Bank of America âillegally chargedâ its customers for credit monitoring and credit reporting services that were not received.
As part of a consent order with the agency announced on Wednesday, the bank was ordered to refund more than a million customers who purchased these add-on products for their credit cards.
The bank must also pay a $20 million fine to the Consumer Financial Protection Bureau and $25 million to the Office of the Comptroller of the Currency.
Some of the misleading practices, according to regulators, included the bankâs telemarketers telling customers that the first 30 days of were free when, it fact, customers were charged.
The bank also misled customers to believe that they were merely agreeing to receive additional information about the add-on services. But the bank was actually enrolling these consumers in the products during these calls, the consumer protection agency said.
âBank of America both deceived consumers and unfairly billed consumers for services not performed,â said Richard Cordray, the director of the consumer agency. âWe will not tolerate such practices and will continue to be vigilant in our pursuit of companies who wrong consumers in this market.â
The products allowed customers to request that Bank of America cancel some amount of credit card debt in case they lost their job or became disabled.
The Consumer Financial Protection Bureau also cited Bank of America for billing consumers for credit protection services that they never fully received.
In some cases, these practices caused customers to exceed their monthly credit limits, resulting in additional costs, the agency said.
The agency said Bank or America engaged in these billing practices from 2000 to 2011, affecting 1.9 million customers.
In a statement, the bank said it had already refunded the âmajorityâ of the affected customers.
The action against Bank of America on Wednesday is the latest by the Consumer Financial Protection Bureau, which has taken aim at a number of banks for selling credit card products to consumers that they never wanted and could not use. In fact, the agencyâs first enforcement action against the financial industry centered on this issue, when the federal regulator in 2012 demanded that Capital One reimburse $150 million to more than two million consumers.
American Express struck a similar settlement with the agency last year. Its rival Discover brokered a deal with the regulator in 2012.
Most recently, JPMorgan Chase, in settling with the Consumer Financial Protection Bureau and the comptrollerâs office, agreed to refund 2.1 million customers, although the bank, the nationâs largest, did not admit or deny wrongdoing.
Together, the regulatory actions aim at one of lenders most questionable profit generators. The products, promoted as a way of shielding borrowers from identify theft or other hardships, including unemployment or disability, have come under fire from state attorneys general, too. In 2012, for example, the Hawaii attorney general, accused some of the nationâs biggest banks of improperly selling similar add-on products.
Part of the problem with the add-ons, according to consumer advocates, is that they are expensive and ineffective.
The regulatory action comes as the bureau flexes its enforcement muscle â" heft that the agency received as part of the Dodd-Frank regulatory overhaul, passed in the aftermath of the 2008 financial crisis. The add-on products can lure consumers, still trying to dig out from the depths of the recession because the products promised to protect them from unforeseen economic hardship.