The parody Twitter account @GSElevator, a stream of darkly funny, frequently callous anonymous snippets purportedly overheard in elevators at Goldman Sachs, has offered comments on a dizzying range of topics to its more than 600,000 followers.
There are matters of the heart (âWhy would I marry? Itâs betting some chick half my net worth that I will love her foreverâ) and air travel (âThe exit row. First class for poor peopleâ). There are tweets about corporate warfare (âOnly Neanderthals resort to violence. I prefer crushing oneâs spirit, hope, or egoâ).
And, of course, there are musings about Goldman (âGetting fired from Goldman is like being traded by the Yankees. Youâll probably still make millions, but itâs not the sameâ).
Now the publishing industry will test whether the pseudonymous authorâs story will succeed as a Wall Street exposé. Touchstone, an imprint of Simon & Schuster, said on Wednesday that it had acquired âStraight to Hell: True Tales of Deviance and Excess in the World of Investment Banking.â
The book, whose author writes under the name J. T. Stone but has revealed his identity to his publisher, editor and literary agent, will be released in October, in the prime fall season for bookselling.
Mr. Stone, as he is calling himself, hopes to keep his real identity hidden.
âWe have no plans to release his identity at this time,â Brian Belfiglio, a spokesman for Touchstone, said on Wednesday.
The publisher said the book would go beyond the Twitter account that for years has parodied the boorish, over-the-top behavior that has become associated with big Wall Street banks.
It has especially poked fun at Goldman, a firm that was portrayed in Rolling Stone magazine as a bloodsucking âvampire squidâ and, for a time, became a symbol of Wall Street greed. The profile on the @GSElevator Twitter account is illustrated with a photo of a glowering Lloyd C. Blankfein, the chairman and chief executive of Goldman.
David Wells, a spokesman for Goldman, declined to comment on the Twitter account and the book deal.
A description from Touchstone said âStraight to Hellâ by Mr. Stone was âa humorous, insightful, and profoundly uncensored account of Wall Street, pulling back the curtain on a world that is both envied and loathed, yet never dull.â The author âwill offer stories from his career in banking that capture the true character and nature of Wall Street culture today â" a world far more abhorrent and way more entertaining than people can imagine,â the publisher said.
The author declined to speak on the telephone but answered questions via email. He said that he had thought about writing a book long before he began tweeting.
âThese are stories that I have been collecting over the course of my experiences in banking â" events that have been so outrageous and funny, that I thought that one day they might be worth sharing,â he wrote.
âUnlike other books that may be viewed similarly, this is not a whistle-blower scenario or an indictment or assault on a specific firm.â
He added: âMy aim is to showcase and illuminate the true culture of Wall Street as I have experienced it, and write a book that is not only very funny and entertaining, but also, insightful and substantive.â
The author declined to comment on whether he is still working at Goldman.
The Financial Times, which first reported the acquisition on Wednesday, said he has worked in fixed income in New York, Hong Kong and London.
Simon & Schuster hopes that âStraight to Hellâ emulates the success of âLiarâs Poker,â by Michael Lewis, a 1980s-era Wall Street memoir widely considered the classic of the genre that has sold more than two million copies.
Investment banking tell-alls, however, are not surefire hits. Greg Smith, who in 2012 publicly resigned from Goldman with an Op-Ed page article in The New York Times, received a $1.5 million advance to write a book about his time at the bank. âWhy I Left Goldman Sachs,â which was released by Grand Central Publishing later the same year, has sold about 19,000 copies in hardcover, according to Nielsen BookScan, which tracks about 85 percent of print sales.
In an email, Mr. Stone displayed some of the same swagger that comes through in his @GSElevator Twitter feed. He was âvery confident,â he wrote, âin my ability to deliver a best-seller.â