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Despite Bumps, Tire Deal Still Makes Sense

The buyout of Cooper Tire and Rubber hasn’t gone flat yet.

The United States company and its Indian suitor, Apollo Tyres, are locked in a legal battle over an agreed $35-a-share offer. But both sides insist they still see merit in a union that will create the world’s seventh-biggest tire maker. Adjusting Apollo’s offer to reflect the potential cost of removing the two main roadblocks to the deal suggests a revised bid of at least $27 a share.

The recent ruling by a Delaware court that Apollo had not deliberately delayed the transaction means the chances of the $2.3 billion takeover going ahead as planned are slim. There are two reasons the Indian company wants a lower price. The first is securing the backing of unhappy labor unions at Cooper’s plants in the United States. Apollo estimates this will cost $125 million, though Cooper thinks the bill will be less than a tenth of that.

The bigger headache is the minority shareholder in Cooper’s Chinese joint venture, which has been agitating against the deal. Apollo says the Chengshan Group demanded $400 million to sell its 35 percent stake in the joint venture. That’s twice what the Indian company offered to pay back in September.

Add the two worst-case estimates together, and Apollo would have to come up with an extra $525 million. Subtract that amount from its original offer, and Cooper is worth $27 a share â€" a mere 10 percent premium to the company’s prebid price in June.

Cooper shareholders might balk at such a low price. But the Chinese dispute has exposed the company’s loose grip on its joint venture, which contributes about a quarter of revenue and earnings. Assuming the subsidiary’s value is just 25 percent less than before would reduce Cooper’s standalone value by $100 million, leaving it worth about $23 a share.

The culture clash exposed by the court case suggests an Apollo-Cooper union might struggle at any price. But if the Indian company genuinely still wants to go ahead, Cooper shareholders may well decide a lower offer from Apollo â€" or a rival bidder â€" is preferable to going it alone.

Una Galani is the Asia corporate finance columnist for Reuters Breakingviews. For more independent commentary and analysis, visit breakingviews.com.