Some former corporate chieftains spend their post-executive days playing golf or attending board meetings outside the public view.
Not Andrew Mason.
True to his eccentric style, Mr. Mason, the former chief executive of Groupon, is trying on a new role as a motivational singer, with an album of seven songs about business that was released on Tuesday.
âThis album pulls some of the most important learnings from my years at the helm of one of the fastest growing businesses in history, and packages them as music,â Mr. Mason explained in a post on his blog. âExecutives, mid-level management and front-line employees are all sure to find valuable takeaways.â
Mr. Mason has had several months to digest these lessons since being fired as Grouponâs chief at the end of February. His new projects include a role with Y Combinator, the Silicon Valley start-up incubator, and a possible new company in the fall.
The album, âHardly Workinâ,â which was recorded in Los Angeles in May, grew out of a desire to offer âbusiness wisdomâ in an accessible format to a younger generation, he said at the time. In addition, it shows that Mr. Mason, who graduated from Northwestern University with a degree in music, is returning to those roots.
The songs span a range of styles, with elements of country, blues and pop. What unites them is a message: You, yes you, can succeed in business.
âIf youâre seeking business wisdom, you donât need no M.B.A.,â Mr. Mason sings on the song that opens the album. âLook no further than the beauty that surrounds us every day.â
Having trouble getting out of bed in the morning? Mr. Mason has ! a song for that.
âOn the way to work, I reflect on the days behind; I look at the road ahead,â he sings on the second track. âIt reminds me that the journey is the reason I get out of bed and work.â
For designers, Mr. Mason has one rule: simplify.
âGive me a K.I.S.S.,â he croons. âKeep it simple, stupid.â
Mr. Mason explains in his blog post that, for maximum effect, managers should not simply leave the entire album on their employeesâ desks. Rather, each song should be played strategically and in the proper context.
On the song âMy Door Is Always Open,â for example, Mr. Mason addresses a âlow-per/hi-poâ (low performance, high potential) employee. âNow that you know that I want to listen, please visit my office more,â he sings.
(For ease of reading, the lyrics are available on Rap Genius.)
Like much of what Mr. Mason does, the album appears to xist in an ambiguous space between irony and sincerity.
âIâve probably listened to the album over a dozen times now,â he writes in his blog post, âand with each spin I feel like I learn something.â