Trulia, the real estate search site, said it could raise nearly $100 million in an initial public offering.
In a regulatory filing on Friday, the San Francisco-based company said it planned to price its offering of 6 million shares at $14 to $16 a share. Trulia will sell 5 million shares, while the company's stockholders will sell the rest. At the top end of the range, the stock offering would yield $96 million.
When Trulia filed to go public in July, the company said it planned to raise $75 million in the I.P.O., although that was a preliminary figure used to calculate the registration fee.
The initial filing was kept confidential under a provision of the JOBS Act, a law passed last spring. The law allows companies with annual gross revenue of less than $1 billion to file registration statements with the Securities and Exchange Commission that do not have to be publicly disclosed until 21 days before the company's roadshow.
Trulia's prospectus beca me public in August.
Trulia, an online site backed by investors like Accel and Sequoia Capital, offers free and subscription services on real estate listings and housing market information. The company, whose main competitor is Zillow, said last month that it had 22 million monthly unique visitors as of June 30.
Trulia says it plans to list its shares on the New York Stock Exchange under the ticker “TRLA.†JPMorgan Chase, Deutsche Bank, RBC Capital Markets, Needham & Company and William Blair are underwriting the I.P.O.
